Posted by Mike Bruno on Thu, Mar 04, 2010 @ 08:14 PM
If your a contractor, I bet that finding new clients and squeezing some work from past customers are at the top of your priority list. One way to do achive that goal is to write a blog that reaches out and grabs their attention. For new clients you can write about topics such as: cost saving remodeling ideas, green remodeling or budget remodeling just to name a few. For past clients you can write about maintenance reminders or additional upgrades such as solar panels or repainting etc... Either way maintaining a blog is an effective way to get found on the internet and create a pipeline of potential leads.
Hubspot has designed a powerful software system that helps companies with internet marketing. Since blogging is one part of internet marketing, Hubspot does a great job of providing a methodology and a system that increases your chances of having a successful blog. In addition to blogging Hubspot is loaded with tools and features that help with all facets of getting found on the internet, capturing leads and nurturing those leads into clients.
If your like most contractors finding the time to blog maybe very difficult, so for those of you who need help hire a Hubspot Certifed Partner.