Posted by Mike Bruno on Thu, Feb 25, 2010 @ 01:22 PM
When building a house it all starts with a well designed and constructed foundation. From there all the other components are stacked one by one until a house is born. 
Think about what it would be like if the foundation was done incorrectly or didn't exist at all. What a hunk of garbage that house would be. I bet it wouldn't be something that would give you the results you need or desire. In fact it would be insane to even waste the money to build a house without a good foundation. Assuming you build a nice house on a good foundation what should you do next? You should maintain your house to get years and years of enjoyment. Imagine what your house would look like if you neglected it?
So let me ask you the next question. Why is it that so many companies build websites without a good foundation? And why is it that companies invest money in a well designed site but then don't maintain and improve it. Is there any difference between a house and a website when it comes to being built and maintained properly?
Although there are many different ways to construct a website one great way to start is by using Hubspot as the foundation. Although Hubspot is available in several versions the Small Business Version provides a content management system which serves as a great foundation for your internet marketing initiatives. The software provides the framework for a website that is search engine friendly, provides modules for building forms to capture leads and analytics to monitor how and where your traffic comes from. In addition there are many other tools that assist in making your website a lead generating machine.
Once your website is built on the content management system Hubspot provides a methodology for how to build off of that foundation and achieve Inbound Marketing Success. As a Hubspot Consultant we provide a variety of services relating to the design and maintenance of your website and help you navigate the world of internet marketing...