Posted by Mike Bruno on Wed, Jan 13, 2010 @ 10:55 AM
Why is it some business owners have no clue why they have a website or what it should do to help with lead generation? The not so funny thing about it is: most are so frustrated they don't even want to hear the answer? Well for those of you who are interested in the answer or for those of you who still don't care I will give you my unsolicited two cents anyway.
- Because no one took the time to explain that a website has much more to do with content built around a strategy then lots of pictures, logos and flash elements.
- Because for years they have been steered down the wrong path by web masters who don't have a clue why a website needs to be built properly for search engine optimization and internet marketing as a whole.
- Because analytics are typically not understood and not readily available. And if by some miricle there was analytics to be found no one knew how to read they or react to the results.
- Because it takes alot of time to manage your website, analytics and social media and most business owners lack the time.
- Because some people dont blog.
- Because forms are hard to build and configure
- Because some sites dont have compelling offers and landing pages.
- Because for years most industries enjoyed growth and profits in a booming economy and didnt think a website or blogging was important enough.
- There are many more reasons but the biggest secret of all is because hubspot didnt exist.
Please dont take this the wrong way I am not judging any business owner or web master. I was in my own way for years until I found out about a little (not so little anymore) company in Boston who wants to change the way companies think and react to inbound marketing. The best part is: hubspot's software is built to help you with all the pitfalls and provides you with a detailed methodology so you will never get lost again. 
And if you still dont have the time or the energy to get involved in internet marketing there is a solution for that too. You can hire a hubspot consultant who has been trained on the sofware and best practices.