Posted by Mike Bruno on Thu, Mar 04, 2010 @ 08:14 PM
If your a contractor, I bet that finding new clients and squeezing some work from past customers are at the top of your priority list. One way to do achive that goal is to write a blog that reaches out and grabs their attention. For new clients you can write about topics such as: cost saving remodeling ideas, green remodeling or budget remodeling just to name a few. For past clients you can write about maintenance reminders or additional upgrades such as solar panels or repainting etc... Either way maintaining a blog is an effective way to get found on the internet and create a pipeline of potential leads.
Hubspot has designed a powerful software system that helps companies with internet marketing. Since blogging is one part of internet marketing, Hubspot does a great job of providing a methodology and a system that increases your chances of having a successful blog. In addition to blogging Hubspot is loaded with tools and features that help with all facets of getting found on the internet, capturing leads and nurturing those leads into clients.
If your like most contractors finding the time to blog maybe very difficult, so for those of you who need help hire a Hubspot Certifed Partner.
Posted by Mike Bruno on Thu, Feb 25, 2010 @ 01:22 PM
When building a house it all starts with a well designed and constructed foundation. From there all the other components are stacked one by one until a house is born. 
Think about what it would be like if the foundation was done incorrectly or didn't exist at all. What a hunk of garbage that house would be. I bet it wouldn't be something that would give you the results you need or desire. In fact it would be insane to even waste the money to build a house without a good foundation. Assuming you build a nice house on a good foundation what should you do next? You should maintain your house to get years and years of enjoyment. Imagine what your house would look like if you neglected it?
So let me ask you the next question. Why is it that so many companies build websites without a good foundation? And why is it that companies invest money in a well designed site but then don't maintain and improve it. Is there any difference between a house and a website when it comes to being built and maintained properly?
Although there are many different ways to construct a website one great way to start is by using Hubspot as the foundation. Although Hubspot is available in several versions the Small Business Version provides a content management system which serves as a great foundation for your internet marketing initiatives. The software provides the framework for a website that is search engine friendly, provides modules for building forms to capture leads and analytics to monitor how and where your traffic comes from. In addition there are many other tools that assist in making your website a lead generating machine.
Once your website is built on the content management system Hubspot provides a methodology for how to build off of that foundation and achieve Inbound Marketing Success. As a Hubspot Consultant we provide a variety of services relating to the design and maintenance of your website and help you navigate the world of internet marketing...
Posted by Mike Bruno on Wed, Jan 13, 2010 @ 10:55 AM
Why is it some business owners have no clue why they have a website or what it should do to help with lead generation? The not so funny thing about it is: most are so frustrated they don't even want to hear the answer? Well for those of you who are interested in the answer or for those of you who still don't care I will give you my unsolicited two cents anyway.
- Because no one took the time to explain that a website has much more to do with content built around a strategy then lots of pictures, logos and flash elements.
- Because for years they have been steered down the wrong path by web masters who don't have a clue why a website needs to be built properly for search engine optimization and internet marketing as a whole.
- Because analytics are typically not understood and not readily available. And if by some miricle there was analytics to be found no one knew how to read they or react to the results.
- Because it takes alot of time to manage your website, analytics and social media and most business owners lack the time.
- Because some people dont blog.
- Because forms are hard to build and configure
- Because some sites dont have compelling offers and landing pages.
- Because for years most industries enjoyed growth and profits in a booming economy and didnt think a website or blogging was important enough.
- There are many more reasons but the biggest secret of all is because hubspot didnt exist.
Please dont take this the wrong way I am not judging any business owner or web master. I was in my own way for years until I found out about a little (not so little anymore) company in Boston who wants to change the way companies think and react to inbound marketing. The best part is: hubspot's software is built to help you with all the pitfalls and provides you with a detailed methodology so you will never get lost again. 
And if you still dont have the time or the energy to get involved in internet marketing there is a solution for that too. You can hire a hubspot consultant who has been trained on the sofware and best practices.